01 UX
User Experience & Conversion
We review how clearly visitors understand the offer, navigate the website, build trust, and move toward an inquiry, purchase, or other important action.
WEBSITE REDESIGN / TECH RESOLVE
Your website may not need more.It may need to work better.
We identify what is creating friction, preserve what still has value, and redesign only the parts that no longer support the business. The right solution may be a focused refresh, a deeper restructure, or a full rebuild.
WEBSITE DIAGNOSTIC
Before we redesign the interface, we diagnose the system behind it.
A website can look outdated and still contain valuable content, search equity, working integrations, and business logic worth keeping. The diagnostic separates visible symptoms from structural causes so the redesign scope is based on what the website actually needs.
PRE-REDESIGN REVIEW FRAMEWORK
Eight areas we review before defining the redesign scope.
02 CNT
Content & Information Structure
We map page hierarchy, navigation, duplicated or outdated content, information gaps, and whether important pages match the intent of the people using them.
03 MOB
Mobile Experience
We look for layout, interaction, readability, navigation, and journey issues that create unnecessary friction on smaller screens.
04 PRF
Performance
We identify front-end bottlenecks, heavy assets, unnecessary requests, and technical choices that may be making important pages slower than they need to be.
05 BRD
Brand Alignment
We assess whether the interface still reflects the quality, positioning, credibility, and direction of the business as it exists today.
06 CMS
CMS & Manageability
We review how safely and efficiently the team can update pages, publish content, manage recurring elements, and make normal changes without creating new problems.
07 SYS
Technology & Integrations
We map the CMS, theme or front-end layer, plugins, forms, tracking, APIs, business integrations, hosting dependencies, and technical debt that influence redesign decisions.
08 SEO
Search & SEO Footprint
We identify important URLs, indexed content, metadata, internal linking, and technical search signals that should be understood before pages or structures are changed.
DIAGNOSTIC OUTPUT
The result is not simply a list of problems. It is a clearer basis for deciding what should stay, what needs improvement, and which redesign path makes sense.
REDESIGN PATHS
Not every redesign should become a full rebuild.
The scope should match the actual problem. Some websites need focused improvements. Others need their structure reworked. A full rebuild only makes sense when the existing foundations are limiting what the business needs next.
01 01 / REFRESH
Refresh
Keep the core website intact and fix targeted areas that are creating visible friction.
Best when
The structure still works, the CMS is manageable, and the main problems are concentrated in the interface, messaging, conversion flow, or selected pages.
Typical scope
Visual refinement, key page improvements, stronger hierarchy, mobile fixes, conversion adjustments, and selective performance work.
02 02 / RESTRUCTURE
Restructure
Keep useful foundations while changing how the website is organised, navigated, and experienced.
Best when
The business has evolved, the page structure has become unclear, journeys are fragmented, or valuable content is buried inside an architecture that no longer fits.
Typical scope
Information architecture, navigation, page hierarchy, content migration, redesigned templates, conversion journeys, and selective technical changes.
03 03 / REBUILD
Rebuild
Replace weak foundations while deliberately carrying forward the content, data, search value, and business logic that still matter.
Best when
Technical debt, platform limitations, fragile dependencies, poor manageability, or an outdated architecture make further incremental work increasingly inefficient.
Typical scope
New architecture and interface, controlled content migration, CMS or infrastructure decisions, integration rebuilding, redirects, QA, and a managed relaunch.
THE DECISION RULE
Preserve what still creates value. Change what creates friction. Rebuild only when the existing foundations are the problem.
UX & CONVERSION REDESIGN
A better interface is only useful if it creates a better journey.
Visitors rarely experience a website as isolated sections. They move through a sequence of questions: Where am I? Is this relevant? Can I trust this business? What should I do next? A redesign should make those answers clearer and remove unnecessary friction between them.
USER JOURNEY TRACE
From first impression to meaningful action.
01
01 / ARRIVAL
Arrival
“Am I in the right place?”FRICTION
Weak first impressions, unclear positioning, visual inconsistency, or pages that make visitors work too hard to understand what the business actually offers.
REDESIGN FOCUS
Clarify the offer, strengthen hierarchy, align the interface with the business, and make the purpose of important pages immediately easier to understand.
02
02 / UNDERSTANDING
Understanding
“Is this relevant to what I need?”FRICTION
Generic copy, crowded pages, unclear service differences, weak navigation, or information that is technically present but difficult to find and interpret.
REDESIGN FOCUS
Restructure content around user intent, improve navigation and page flow, remove unnecessary repetition, and surface the information people need to continue.
03
03 / TRUST
Trust
“Why should I choose this business?”FRICTION
Important proof appears too late, the interface feels less credible than the business, claims lack context, or the visitor cannot easily understand how the company works.
REDESIGN FOCUS
Place credibility where decisions happen, improve the presentation of proof and expertise, and make the experience feel consistent with the level of the business behind it.
04
04 / ACTION
Action
“What should I do next?”FRICTION
Calls to action compete with each other, forms ask for too much too soon, key actions are hard to find, or the visitor reaches the end of a page without a clear next step.
REDESIGN FOCUS
Create clearer action hierarchy, reduce unnecessary form friction, connect page intent to the right next step, and make conversion paths easier to follow.
CONTENT & INFORMATION ARCHITECTURE
Sometimes the website does not need more content. It needs a clearer structure.
Websites often grow one page, service, campaign, and navigation item at a time. Eventually useful information becomes harder to find, similar pages compete with each other, and the structure no longer reflects how customers think or how the business operates today.
INFORMATION ARCHITECTURE BLUEPRINT
From accumulated pages to deliberate structure.
BEFORE
CURRENT STRUCTURE
AFTER
REDESIGNED STRUCTURE
ARCHITECTURE DECISIONS
CONTENT → STRUCTURE → EXPERIENCE
01 01 / INVENTORY
Content Inventory
We map what currently exists: important pages, service content, resources, landing pages, duplicated material, outdated information, and content that still has value.
02 02 / INTENT
Page Intent
Each important page should have a reason to exist. We clarify whether it is meant to explain, compare, convert, support, rank, inform, or move the visitor toward another decision.
03 03 / HIERARCHY
Page Hierarchy
We organise primary pages, supporting pages, services, resources, and related information into a hierarchy that is easier for both visitors and the business to understand.
04 04 / NAVIGATION
Navigation & Relationships
Menus are only one part of navigation. We also consider internal links, contextual next steps, related content, page relationships, and the routes people use to move through the site.
05 05 / MIGRATION
Content Migration Decisions
Content does not automatically move one-to-one into the redesigned website. We determine what should remain, merge, move, be rewritten, or be retired before migration begins.
STRUCTURE BEFORE SCREENS
When the information architecture is clear, design decisions become easier: navigation has a purpose, templates have a role, and every important page fits into a larger system.
SEO PRESERVATION
A redesign should not casually discard the search value the current website has already built.
Changing navigation, page structure, content, URLs, templates, or technology can affect how search engines understand an existing website. That means search preservation needs to be considered before migration decisions are made — not added after the redesign is finished.
URL MIGRATION CONTROL MAP
Every important URL needs a deliberate destination.
01KEEP
/valuable-page/
/valuable-page/
200 / PRESERVED
02UPDATE
/existing-service/
/existing-service/
200 / RE-EVALUATED
03REDIRECT
/legacy-page/
/relevant-destination/
301 / MAPPED
SEARCH SIGNALS WE PROTECT
08Migration is more than changing URLs.
01URL
Existing URLs
Important existing URLs are mapped before structures change so valuable pages are not removed, renamed, or replaced without understanding the consequences.
02IDX
Indexed & Valuable Pages
Pages already appearing in search, attracting useful traffic, earning links, or supporting important topics deserve specific attention during redesign planning.
03301
Redirect Strategy
When an old URL should no longer exist, we determine the most relevant destination rather than allowing important legacy URLs to end without a deliberate transition.
04META
Metadata & Page Signals
Titles, descriptions, heading structure, indexation decisions, and other page-level signals are reviewed when important content is moved or substantially rewritten.
05LINK
Internal Linking
Navigation and contextual internal links are reconsidered so important pages remain connected when the information architecture changes.
06CAN
Canonical Behaviour
Canonical signals are checked where relevant so redesigned templates, duplicate routes, or migrated content do not unintentionally point search engines toward the wrong version.
07MAP
XML Sitemap & Discovery
The redesigned website should expose the intended indexable structure clearly, including an updated sitemap and consistent internal discovery paths.
08DATA
Structured Data Where Relevant
Existing or new structured data is reviewed where it supports the actual page type and content rather than being added indiscriminately across the website.
SYSTEMS & TECHNOLOGY
The redesign decision does not stop at what visitors can see.
An existing website may depend on a CMS, theme, plugins, forms, tracking, APIs, hosting, and third-party services that have accumulated over time. Before changing the visible experience, we decide which underlying systems still support the business and which ones are creating unnecessary complexity.
REDESIGN SYSTEM STACK
What should remain under the surface?
01 01 / INTERFACE
Interface Layer
The visible design system, templates, responsive behaviour, interaction patterns, and component structure that shape how visitors experience the website.
DECISION QUESTION
Can the current interface evolve, or is it now the limitation?
REPLACE
02 02 / CONTENT
Content Layer
Pages, copy, media, resources, products, articles, and other business content that may need to be preserved, reorganised, rewritten, or migrated.
DECISION QUESTION
Which content still deserves a place in the new structure?
KEEP
03 03 / CMS
CMS & Management Layer
The system the team uses to publish, edit, organise, and manage the website. The redesign may keep it, simplify how it is used, or replace it if it has become a business constraint.
DECISION QUESTION
Does the current CMS help the team work, or make normal changes harder?
CLEAN UP
04 04 / INTEGRATIONS
Integrations & Tracking
Forms, analytics, conversion tracking, CRM connections, payment flows, APIs, marketing tools, and third-party services that support real business processes.
DECISION QUESTION
What must continue working after the new website goes live?
KEEP
05 05 / INFRASTRUCTURE
Infrastructure Layer
Hosting, deployment, caching, DNS, security configuration, environments, and other infrastructure decisions that can influence performance, reliability, and maintainability.
DECISION QUESTION
Is the current infrastructure supporting the redesigned system efficiently?
CLEAN UP
TECHNOLOGY DECISION
Keep the stack when it still works. Change it when the stack itself has become part of the problem.
A redesign is not an excuse to replace technology unnecessarily. It is an opportunity to remove technical debt where it matters, simplify dependencies, and make sure the new website is supported by systems that remain practical after launch.
CONTROLLED RELAUNCH
Going Live Is a Controlled Transition
Before the redesigned website reaches production, the critical migration, quality, search, and live-system paths are checked.
01
MIGRATE
Migration
Content, media, data, URLs, and required redirects are moved into the redesigned structure deliberately.
Structure and routes checked
02
QA
Quality Assurance
Responsive behaviour, forms, integrations, tracking, and important user journeys are checked before release.
Critical journeys verified
03
RELEASE
Production Release
Search-critical settings, redirects, production configuration, and the final release path are checked around launch.
Release path cleared
04
VERIFY
Live Verification
Once live, the website is checked again for broken routes, failed forms, tracking issues, and unexpected production behaviour.
Live system verified
RELAUNCH PRINCIPLE
Launch with a migration plan — not just a launch date.
The production switch is checked before release and verified again once the redesigned website is live.
WEBSITE AUDIT
Not sure how much of your website actually needs to change?
Start with a website audit. We review the current site as a working business system — not only as a collection of screens — and identify where the strongest redesign opportunities appear to be.
This is a human review, not an automated score generator.
REQUEST YOUR REVIEW
WEBSITE REVIEW
HOW IT STARTSAUDIT → DIRECTION
01
Share the current website
Send us the website you want reviewed and enough context to understand the business and what is prompting the redesign discussion.
02
We review the important signals
We inspect the visible experience, structure, key journeys, technical signals, and obvious redesign risks instead of reducing the website to one automated score.
03
We identify the likely redesign direction
The review helps frame whether the website appears to need focused improvements, a structural rethink, or a deeper rebuild conversation.
REDESIGN FAQ
Questions that usually appear before a website redesign starts.
Redesigning an existing website involves different decisions from building a new one. These are some of the questions we normally clarify around scope, migration, content, technology, search visibility, and launch.
REDESIGN QUESTIONS / PROJECT CLARITY
STILL UNSURE ABOUT THE SCOPE?
That is exactly what the initial website review is for. We can start with the current system and work out what actually deserves to change.
TECH RESOLVE / WEBSITE REDESIGN
READY FOR REVIEW
READY TO REDESIGN?
Your current website is the starting point — not something we automatically throw away.
Show us where the website is today, what is no longer working, and where the business needs to go next. We can start by understanding what should stay, what should improve, and how extensive the redesign really needs to be.
Bring the current website. We will start from what is already there.